THE CLIENT

Bombay Sapphire

THE CHALLENGE

Support Bombay Sapphire's film platform with a program that would appeal to The New Yorker’s independently minded culture-seeking audience.

THE SOLUTION

I created a series of in-magazine promotions and exclusive preview screenings offering first looks at new independent films. Each screening opened with a live interview with talent from the film.

The series ran for 3 years and included movies such as Brokeback Mountain (interview with Ang Lee), Donnie Darko (interview with Richard Kelly), and I Heart Huckabees (interview with David O. Russell).