THE CLIENT

Audi

THE CHALLENGE

Audi wanted a close editorial alignment with content in The New Yorker's Art & Architecture issue. However, the editors do not release specifics about content prior to an issue's publication. 

THE SOLUTION

I commissioned this mini-edition of I.D. magazine—the leading design authority of the time—featuring original content created specifically to align with the Audi message. The high-impact 16-page booklet was inserted in the issue.

THE CLIENT

BMW

THE CHALLENGE

BMW wanted a unique and singular presence in the signature Visionaries issue of Conde Nast Traveler.

THE SOLUTION

The centerpiece of the issue was an editorial photo portfolio of trailblazers. We bookended the feature with BMW messaging: A gatefold at the front with an original image featuring BMW's own trailblazing project—a traveling urban design lab—in the back.

The second image here is an example of the editorial portfolio.

The final image is the custom content I created for BMW.

THE CLIENT

Land Rover

THE CHALLENGE

Promote the Land Rover LR4 with an authentic voice and captivate Conde Nast Traveler readers with a true story of adventure.

THE SOLUTION

This multi-channel program tracked an expedition team across Inner Mongolia for an 8-page custom insert and video. I partnered with the venerable Explorers Club and led a 10-day video shoot in China (see also VIDEO).

THE CLIENT

Ford

THE CHALLENGE

Promote Ford's new hybrid SUV and their ecologically innovative River Rouge production plant to The New Yorker's thought-leader audience.

THE SOLUTION

I sent a jounalist to the LOHAS ecology and lifestyle conference in California to create an 8-page custom insert on the vanguard of green living and Ford's initiatives.

THE CLIENT

Clarisonic

THE CHALLENGE

Explain the innovative technology inside each Clarisonic device in a way that would engage the Conde Nast Traveler audience.

THE SOLUTION

At the time, Conde Nast Traveler was known for highly detailed infographics. The product—and its story of research and prototyping—was brought to life with an original infographic and custom icons. The piece ran as a high-impact gatefold adjacent to spa editorial.

THE CLIENT

Cosmopolitan of Las Vegas

THE CHALLENGE

Detail the truly unique experiences and newly added attractions at the Cosmoplitan of Las Vegas in a way that's timely and aligned with the issue’s editorial content.

THE SOLUTION

A series custom gatefolds that ran in each of Conde Nast Traveler's signature issues for 2 years. The story told in each bespoke piece was matched to the issue's editorial theme.

THE CLIENT

Bombay Sapphire

THE CHALLENGE

Support Bombay Sapphire's film platform with a program that would appeal to The New Yorker’s independently minded culture-seeking audience.

THE SOLUTION

I created a series of in-magazine promotions and exclusive preview screenings offering first looks at new independent films. Each screening opened with a live interview with talent from the film.

The series ran for 3 years and included movies such as Brokeback Mountain (interview with Ang Lee), Donnie Darko (interview with Richard Kelly), and I Heart Huckabees (interview with David O. Russell).

THE CLIENT

The Glenlivet

THE CHALLENGE

Extend The Glenlivet's message of originality and authenticity for The New Yorker audience.

THE SOLUTION

A series of one-page profiles featuring must-know talents in a variety of disciplines, from architecture to the arts. The series ran for 3 years.

(More examples to come soon.)

THE CLIENT

Johnnie Walker

THE CHALLENGE

Johnnie Walker wanted a unique editorial alignment in the The New Yorker's Cartoon Issue. However, in that particular issue the editors did not allow the usual solution of a custom cartoon. A workaround was needed.

THE SOLUTION

I commissioned this original short story by graphic novelist (and future TNY cover artist) Seth, which ran as a high-impact double gatefold.

THE CLIENT

Chase Sapphire Preferred

THE CHALLENGE

Promote the Chase Sapphire Preferred travel platform and drive card usage.

THE SOLUTION

This yearlong program showcased 16 itineraries across the county in a series of custom spreads. Each trip was available for immediate purchase. A companion video series was shot on location to bring select itineraries to life (see also VIDEO).

THE CLIENT

Singapore Economic Development Bureau

THE CHALLENGE

Extend the Singapore EDB's "Singapore Sessions" program targeting thought leaders with compelling content for Conde Nast Traveler readers.

THE SOLUTION

A 4-page white paper-style investigation into the future of tourism featuring perspectives from urban planners, hoteliers, and policy makers. A live panel discussion with the same experts followed at the Conde Nast Traveler Visionaries Conference in Singapore.

THE CLIENT

Target

THE CHALLENGE

Reach The New Yorker's thought leader audience in way that would not only align with the magazine's unique DNA but would create widespread buzz.

THE SOLUTION

As part of the team that sold the historic "issue buyout" program to Target, I developed promotional pieces for the sales effort and elements of program's deliverables—including a special delivery of the issue in a bespoke envelope to hand-selected influencers.